T and B Water Trucks Organic Optimization Case Study
T and B Water Trucks in Rialto, California sells high quality, custom fabricated water trucks and water tank equipment to clients locally and nationally. They have been in business for over a quarter century, and have a stellar reputation for the quality of their work from their customers. However, their online presence has lagged behind the curve, which has caused them to suffer from limited exposure in the vast and ever-expanding digital marketplace.
Section I - The Problems with T and B’s Search Engine Optimization
When Building Bridge was retained in October 2015 to rebuild and optimize the T and B website(1), the company’s existing web site lacked the foundational aspects of organic search engine optimization, including:
Section II - Work Performed on the T and B Website Between October 2015 - October 2016:
We were only allotted 4 hours for this project every month. Therefore, the entire website took almost a year to complete. During that time, we:
Section III - Website Optimization Results
The optimization work we performed between October 2015 and October 2016 has yielded the following results (2). Regarding the website’s organic searchability:
Regarding visitor (or user) website behavior overall:
T and B currently has 22 industry applicable, organically searched keywords ranking in the top 50 for all websites in the United States (3), including:
These numbers demonstrate a huge increase in both search engine visibility and search engine ranking of the T and B website based on the only target variable: The organic search engine optimization work we have performed on the site exclusively. Furthermore:
These figures clearly demonstrate the potential and power of organically optimizing a website. We are confident, and based on these results, that had the entire site been optimized at once instead of spread out over the past year, these numbers would be higher across the board.
Section IV - T and B Maintenance Suggestions
Now that we have completed the organic foundation of T and B’s website, our maintenance recommendations for this business are:
These maintenance suggestions will help T and B reach the right customers. This will increase traffic to the website, which will help increase search engine rankings. It will also enhance the potential for increased revenue through direct sales.
Case Study References
2. All Statistical Analytics Data Courtesy of Google Analytics
3. All Keyword Ranking Data Courtesy of MOZ Tracking Systems